‍Author: Ritu Choudhary, Product Architect

In the bustling world of architecture and product design, every project presents a unique challenge and an opportunity to push the boundaries of creativity. At Organo, where innovation is a way of life, I find myself constantly inspired by the exciting projects that come my way. Today, I'm thrilled to take you behind the scenes of one such project: "Rurban Lofts."

As the Product Architect at Organo, I also help with articulating design for marketing communications, and articulating "Rurban Lofts" was something I was keen on. It's more than just another residential development; it's a vision of a dynamic and vibrant community brought to life. With over 200 studio units, each compactly designed at 1200 sq.ft, every inch of these spaces has been meticulously planned to create an exceptional living experience.

But how do we convey the essence of these living spaces to our prospective families? How do we help potential residents envision their life in a "Rurban Loft" beyond mere architectural plans and generic 3D renders? That was the intriguing challenge I set out to resolve.

The Vision: Crafting Real-Life Scenarios

I wanted our readers to immerse themselves in these studio units and feel the heartbeat of the space in various scenarios. Whether it's a serene "me time" moment, a gathering of loved ones, or a boisterous get-together with friends, I wanted them to see themselves in every situation. Thus began the journey of brainstorming and conceptualizing.

The Journey: From Ideas to Realities

My first step was to create vivid scenarios that our prospective residents could relate to. It was an exhilarating process, one I enjoyed immensely. These scenarios were rich in detail, allowing readers to step into the shoes of a "Rurban Loft" resident. 

Collaboration played a pivotal role in this creative venture. I joined forces with two young architects, Sanandana and Chanda, who also happened to be exceptionally talented graphic designers. Together, we embarked on a mission to breathe life into our vision

The Innovation: A Visual Exploration

We explored various modes of representation, seeking the perfect way to showcase "Rurban Lofts" to the world.

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The Result: Unveiling Rurban Loft Homes

After careful consideration, we decided to go with the isometric mode of representation. This decision gave birth to a stunning visual display, introducing you to the different facets of your future "Rurban Loft" homes.

In conclusion, crafting these illustrations was an immensely rewarding journey, and I hope you enjoy seeing them as much as I enjoyed creating them. "Rurban Lofts" isn't just a residential community; it's a living, breathing testament to innovation and the art of co-living. Join us in exploring the magic of "Rurban Lofts." Your future home awaits, and the possibilities are endless.

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Our Collaborators‍

‍FHD Group – https://fhdindia.com/